THIS NOT THAT THIS NOT THAT

Episode 1: Kama Sutro

Even before he built his bathhouse, Adolph Sutro was a paragon of scale. An immigrant, an entrepreneur, a mayor, and an engineer the founder of Sutro Baths left a legacy of influence on San Francisco culture. He is a pioneer of the experience economy in today’s marketplace and an inspiration for bathhouse proprietors worldwide.

In this episode we twice utter appropriate use of adult language.

Read More
THIS NOT THAT THIS NOT THAT

Episode 0: Creative Potential

Ever since Archimedes shouted Eureka!, in a small wooden hot tub, humans have experienced the creative potential of a hot soak. In this introductory episode, we explore the culture of soaking, and explore the renaissance underway in bathhouses and bathing culture across the United States.

Read More